To the marketer who's tired of duct-taping a page builder, a shopping cart, an email tool, and three Zapier zaps together just to sell one thing online — and STILL can't run the offers that actually print money…
Magic Money Funnel is the first checkout software with Hormozi's entire $100M Money Models system baked in — 5 ways to attract buyers, 4 ways to upsell them, 3 ways to turn a "no" into a "yes," and 3 ways to keep them paying. No developer. No Zapier. No "which 6 tools do I need?" Just pick a play, fill in your offer, and publish a funnel that makes a customer profitable in the first 30 days.
Set up in an afternoon · 30-day money-back guarantee · Your Stripe, your money
The strategy has never been the hard part. Alex handed the whole playbook away in a book. You already know you should have an order bump. A one-click upsell. A downsell when they say no. A membership on the back end. You've known this for years.
So why don't you run them?
Because the second you try to build it, the wheels come off. The page builder doesn't talk to the cart. The cart won't do a one-click upsell without a $297/mo add-on. Recurring billing needs a different tool. To connect any of it you're wiring webhooks at 11pm, watching a YouTube tutorial from 2021, praying the test charge goes through.
Weeks go by. The funnel that was supposed to take an afternoon is still half-built. And every day it's not live is a day you're leaving the single most profitable part of your business — the second, third, and fourth thing each customer would happily buy — completely on the table.
It's not your fault. The tools were built for engineers, not marketers. You were sold a page builder and told it was a business.
That's the whole idea. We took the 15 offers from $100M Money Models and turned each one into a button. You don't "build a funnel." You pick the play you want to run, type in your product and price, and hit publish. The checkout, the upsell logic, the recurring billing, the follow-up tags — all of it is already wired underneath.
Hormozi engineers what to sell and when. Dan Kennedy's copy formulas sell it on the page. Magic Money Funnel does the part that used to need a developer: it makes the whole thing actually run.
This is the same taxonomy from the back of Alex's book — attract, upsell, downsell, continue. In most software you'd build these by hand, if you could build them at all. In MMF each one is a page type you drop into a funnel.
Mix them, stack them, run them in any order. The taxonomy serves your sequence — not the other way around.
Open the library and choose the money model you want to run — a challenge, a giveaway, a book funnel, a membership. Each one opens as a complete funnel that’s already written in Hormozi/Kennedy style, so you’re editing great copy, not staring at a blank page.
Type your product name, your price, your promise. Connect your Stripe in two clicks. That’s it — the order bump, the one-click upsell, the downsell branch, the recurring billing, and the compliance wording are all wired underneath and adjust to your numbers automatically.
Hit publish and your funnel is live on a secure checkout — the money lands in your own Stripe account, never ours. Every sale, upsell, and cancel-save fires a tagged webhook into GoHighLevel or any CRM, so your follow-up runs itself.
Click any funnel to walk the full buyer experience — every page, exactly as your customers will see it. Then install it in one click and pour in your own offer.
Every template ships with pre-written Hormozi/Kennedy copy, order bumps, upsells, and the compliance wording built in.
You see three simple steps. Here's the machinery you'd normally stitch together from six tools and a developer — all included:
If you sell anything online and you'd rather spend your time on the offer than on the plumbing, this is for you.
Let's be straight, the way Alex would be. Magic Money Funnel is not a website builder. If you want to design a 40-section brochure homepage with parallax animations, this is the wrong tool — we build funnels that sell, not sites that sit there. And if you don't have an offer yet, software won't save you; fix the offer first.
For everyone else, we could only think of three reasons you'd hesitate:
Fair. Most of it was built for developers and priced for enterprises. MMF was built the opposite way — the money model is pre-wired so a beginner can ship a real one on day one. And your money never touches us; it flows straight into your own Stripe.
That’s exactly who we built it for. If you can fill in a headline and a price, you can run a funnel that a $2,000/mo agency would charge to build. Every template opens pre-written — you edit, you don’t architect.
They’re not our tactics. They’re the money models Hormozi documented across thousands of businesses in every industry. MMF just makes them push-button. Run one for 30 days on our guarantee and let the numbers answer.
A fitness brand for men over 40 running a full money model on MMF — a book funnel, a journal, a challenge, and a recurring community membership, all stacked with order bumps and one-click upsells.
A golf-instruction brand selling digital courses, coaching, and community through stacked front-end offers and continuity — the exact upsell / downsell / membership sequence, running on autopilot.
More case studies coming soon.
Use Magic Money Funnel for 30 days. If you can't get a real, money-making funnel live — one you'd have paid an agency thousands to build — email us and we'll refund every penny. Keep the funnels you built either way. The risk is ours, not yours.
Every day your upsell, downsell, and continuity offers aren't running is profit walking out the door. You can have your first Hormozi money model live before you go to bed tonight.
Set up in an afternoon · 30-day money-back guarantee · Money flows to your own Stripe
Alex Hormozi spent a career and a bestselling book proving one thing: the businesses that win aren't the ones with the best product — they're the ones with the best money model. The offers, in the right order, that make a customer profitable in 30 days so you can outspend everyone to get the next one.
You already have the playbook. Magic Money Funnel is the machine that runs it — all 15 plays, pre-built, simple enough to launch this afternoon, with the money landing in your own account. Try it free, ship a funnel, and if it doesn't do what we said, we'll refund you and you keep the work.